Into Designer Anita Dongre’s Creations

With her collection seen stirring buzz everywhere with the melody comes out from the divine combination of the Indian spirit and modern sensibilities, here comes our turn to embrace the joy of finding something extra-ordinary of this season by Anita Dongre, it could be the sparkling collection or day to day life eco collection.

Having her eponymous label on one-side that channels the rich imperial bridal and grooms collection, she called out for Grassroots from the flip side of her heart which is emphasized on eco-friendly collection. Giving equal priority to both the facets of fashion; traditional and western, Anita Dongre is one designer brilliantly poising the two exquisite worlds of glitter and subtle with her ever increasing flair for fashion.

Into Anita Dongre’s pret and couture

Saying bye bye to the heavy weighing lehengas that could sup a bridal’s energy in the big day, Anita Dongre’s irresistible bridal collection has the tenet to make a bride look beautiful and alluring while without making her feel messy. Anita opts for rich embroidery like gotapatti, free flowing clear colors and simple self detailing and textures. She makes classic choices that are fashionable and traditional as well.







Into Anita Dongre’s sustainable clothing

Anita Dongre’s Grassroots brings the collection from artisans residing somewhere across the rural places at Jaipur. Each and every piece available at Grassroots gives us the definition of the purest material and the brand has also been reckoned as one of the long life having sustainable fashion label by the fashion critics. This brand is synonymous to the purest of khadis, linens and all other handlooms.