Interview with Madhu Verma, the man behind the brand ‘MONK’
A Hyderabad based young designer, Madhu Verma, beholds emotions’ and stores them with his forte of designing. He treats a human as a human, learns everyday and says it is learning that keeps him going successfully. His calculations about designing are rather different and take you to a new edge of fashion designing.
1. Tell us a little bit about yourself and your work
Before am aware whether a thing called fashion designing do exist under the sky, I fell in love with clothes. My love for clothes started when I was a kid and it is the passion that always guided me to look for it. My life is bound to meet fashion designing and hence the designer in me transcended a stylist in me.
2. Who/what inspired you to come into this field?
I guess there is no particular thing that has its magic over me to become what am today but I could say television shows during 80s mark unique sense of fashion where artists were seen decking up in ensembles that had different cuts and silhouettes. Their dresses with huge puffs, jackets with high shoulders and collars impressed me well. Alongside, I’m more fascinated by Michael Jackson’s flashy attire.
3. Who are your favourite designers and why?
Many influential labels including world’s prestigious label Christian Dior was seen changing with times but label by Carl Lagerfeld has remained a gem of the fashion industry as the designer is adapt at buoying his integral idea for fashion till date. His creativity and work abilities are admirable. His ideas still aid to forecast fashion trends. Alongside him, I also admire Alexander Mcqueen and John Galliano on the international graph and when it comes to India, Tarun Tahiliani and Gaurav Gupta are my favourite.
4. What’s your favourite area of designing?
The label Monk is known for the aesthetic Indian attire whereas my strength lies in designing western clothes despite in India people’s love is entrenched in ethnic wear. I try to pull off the beauty underlies in the western wear and apply it to traditional wear. For me, silhouettes are way more important than embroideries, works or the bright color combinations.
5. How does the label monk has been started?
My creations are an ode to human emotions. Immensely fascinated by spiritual ideas and philosophy of India, I started depicting the same on my creations. I call myself as a monk and fashion is my religion. On the whole, the label got the name as a version of me. I tremendously influenced by the soul of India, culture, diversity and emotions and express them in the form of colors.
6. What advice will you give to young girls and boys who want to pursue their career in fashion designing?
Fashion designing is a glamorous and colorful world but not as easy as it seems. There are a lot of things to focus! A fashion designer has to cope with million things to spurn up the route for a particular design, there are strict deadlines to meet, in few cases he even needs to forget about his personal life and sometimes it feels like jaded but trust me it’s extremely interesting and fun to be in this fascinating world.
7. How would you define your personal style?
I’m a deep rooted Indian and my personal style signifies the Indian sensitivities. Although the silhouettes are crafted with the inspiration from western, the color palette and fabric of the ensembles always sticks to desi India.
8. Currently what are the collections you are working on?
Given Indian fabrics like chanderis the contemporary silhouette structure and Indian detailing, we came up with a breezy collection of dresses, skirts, maxis and long dresses for summer and showcased on the line ‘MADBOB’ which I and my friend Poppy started together. Right after, overcoats, long dresses, short dresses and trench coats were racked up in the color black for the Halloween season.
9. What are some lessons you learnt since you started out designing?
People think one can sail over fashion designing world with good amounts of creativity and designing skills but despite the term fashion designing merely signifies designing clothes, it takes a lot including managing skills, marketing skills, convincing skills and more to sustain as a successful fashion designer in this cut-throat competition field.
10. Where do you get the inspiration when you thought to come up with next collection?
Art is something that evokes the creative senses in me and brews new ideas for any collection I do. Listening to music, keenly observing paints and sculptures, and trying to figure out the integral idea of them lets me stumble up on the emotions behind them and somewhere some emotion I get connect to and sometime from then my mind instinctively able to exude my version of creativity.
11. Would you like to contribute any style tip to our readers?
Everyone has their own style and it’s necessary to identify yours to make a difference in the world. Today people are running after fashion but style speaks more than fashion. Fashion changes with time but style is eternal and it is what sets you apart. So break away the monotony of sticking to one side of fashion and try experimenting a lot and a lot to discover your personal style.