“I’m a monk myself, fashion is my religion”- Designer Madhu Verma.   Interview with Madhu Verma  

Interview with Madhu Verma, the man behind the brand ‘MONK’ 

A Hyderabad based young designer, Madhu Verma, beholds emotions’ and stores them with his forte of designing. He treats a human as a human, learns everyday and says it is learning that keeps him going successfully. His calculations about designing are rather different and take you to a new edge of fashion designing.


1. Tell us a little bit about yourself and your work 

Before am aware whether a thing called fashion designing do exist under the sky, I fell in love with clothes. My love for clothes started when I was a kid and it is the passion that always guided me to look for it. My life is bound to meet fashion designing and hence the designer in me transcended a stylist in me.

2. Who/what inspired you to come into this field?

I guess there is no particular thing that has its magic over me to become what am today but I could say television shows during 80s mark unique sense of fashion where artists were seen decking up in ensembles that had different cuts and silhouettes. Their dresses with huge puffs, jackets with high shoulders and collars impressed me well. Alongside, I’m more fascinated by Michael Jackson’s flashy attire.

 3. Who are your favourite designers and why?

Many influential labels including world’s prestigious label Christian Dior was seen changing with times but label by Carl Lagerfeld has remained a gem of the fashion industry as the designer is adapt at buoying his integral idea for fashion till date. His creativity and work abilities are admirable. His ideas still aid to forecast fashion trends. Alongside him, I also admire Alexander Mcqueen and John Galliano on the international graph and when it comes to India, Tarun Tahiliani and Gaurav Gupta are my favourite.

 4. What’s your favourite area of designing?

The label Monk is known for the aesthetic Indian attire whereas my strength lies in designing western clothes despite in India people’s love is entrenched in ethnic wear. I try to pull off the beauty underlies in the western wear and apply it to traditional wear. For me, silhouettes are way more important than embroideries, works or the bright color combinations.

5. How does the label monk has been started?

My creations are an ode to human emotions. Immensely fascinated by spiritual ideas and philosophy of India, I started depicting the same on my creations. I call myself as a monk and fashion is my religion. On the whole, the label got the name as a version of me. I tremendously influenced by the soul of India, culture, diversity and emotions and express them in the form of colors.

6. What advice will you give to young girls and boys who want to pursue their career in fashion designing?

Fashion designing is a glamorous and colorful world but not as easy as it seems. There are a lot of things to focus! A fashion designer has to cope with million things to spurn up the route for a particular design, there are strict deadlines to meet, in few cases he even needs to forget about his personal life and sometimes it feels like jaded but trust me it’s extremely interesting and fun to be in this fascinating world.

7. How would you define your personal style?

I’m a deep rooted Indian and my personal style signifies the Indian sensitivities. Although the silhouettes are crafted with the inspiration from western, the color palette and fabric of the ensembles always sticks to desi India.

8. Currently what are the collections you are working on?

Given Indian fabrics like chanderis the contemporary silhouette structure and Indian detailing, we came up with a breezy collection of dresses, skirts, maxis and long dresses for summer and showcased on the line ‘MADBOB’ which I and my friend Poppy started together. Right after, overcoats, long dresses, short dresses and trench coats were racked up in the color black for the Halloween season.

9. What are some lessons you learnt since you started out designing?

People think one can sail over fashion designing world with good amounts of creativity and designing skills but despite the term fashion designing merely signifies designing clothes, it takes a lot including managing skills, marketing skills, convincing skills and more to sustain as a successful fashion designer in this cut-throat competition field.

10. Where do you get the inspiration when you thought to come up with next collection?

Art is something that evokes the creative senses in me and brews new ideas for any collection I do. Listening to music, keenly observing paints and sculptures, and trying to figure out the integral idea of them lets me stumble up on the emotions behind them and somewhere some emotion I get connect to and  sometime from then my mind instinctively able to exude my version of creativity.

11. Would you like to contribute any style tip to our readers?

Everyone has their own style and it’s necessary to identify yours to make a difference in the world. Today people are running after fashion but style speaks more than fashion. Fashion changes with time but style is eternal and it is what sets you apart. So break away the monotony of sticking to one side of fashion and try experimenting a lot and a lot to discover your personal style.








Interview with Designer Indu Vishwanath Singh

“The charm exuding royal textiles of India which are known to be as our pride, neither go out of the fashion nor come in. In love with those indelible textiles of India, we started turning out ourselves as revivalists and are aiming to bring back the same class and style which was there during the time of Mughals and royal India,” says designer Indu Vishwanath Singh. Know more about her label ‘Indu’, her interests and her dreams right here…..


1. Could you please tell us something about yourself?

“I’m Indu Vishwanath Singh and our label Indu is specialized in offering royal textiles across Mumbai and Hyderabad with the production unit at Mumbai. We offer customized bridal wear and trousseau for both men and women and our endeavour is to revive the forget-me-not textiles of South Indian silks like Bangalore silks, Mysore silks and more that are known in turning India, a royal India.”

2. Who/what inspired you to come into this field?

My inspiration to become a fashion designer has its roots back to my childhood as I started learning fine arts since the age of 3 and my mentor’s impact who’s a background and fashion designer has always been there on me. Alongside these, the most celebrated painter of India, Raja Ravi Varma, who incorporated a variety of Indian textiles into his paintings, has hugely inspired me to research over Indian textiles and to become a fashion designer.

3. Share something about your background…

Born and brought up at Dubai, I came to Pune, India to pursue my studies in fashion designing and successfully graduated from Symbiosis Institute of Design (SID). Thereafter, I luckily got the chance to work with India’s most popular designers Manish Malhotra and Rocky S from whom I’ve garnered some imperative and radical fashion designing principles.

4. What were the problems you confronted as a budding fashion designer?

It’s not as simple surviving in the fashion industry as everyone thinks, it takes a lot of hard work to get through. Problems generally pop up related to technical or textile. Outright, it’s not about getting problems but how to come out twists the entire game.

5. How do you stay upto date to trends? 

In this fast paced technology evolution world, not just about raging trends but getting information about anything has become much easier. We can check out things as swift as we want to. For the label Indu, More than running after trends, retaining the same classic look which was there during the times of Mughals and royal India is imperative and we work towards reviving the classical collection of India without losing its originality.

6. Would you like share any tip that you had received from a designer? 

While I was interning with fashion designer Anudh Sharma, I learnt many things as a fashion designer in the making. I got a pearl of speech that “fashion is not just a glam world and what all it takes to become a good fashion designer is hardwork”, I can always remember this…

7. Which designer’s collection catches your attention? 

There are couple of designers I would say whose designs are really impressive and inspiration worthy. While working with Manish Malhotra, I had a clear picture of how much he love designing and how aesthetically he pulls off brilliant creations. You can even get to know about the fact that how thick is his bond with designing as he’s always seen working/ thinking or motivating about designing.

8. What’s your favourite area of designing? 

I just love to design Indian costumes like sarees and lehengas as am so passionate royal Indian textiles. Other than Indian wear, I don’t think ink on my pen flows quite well.

9. What are happening trends in the Hyderabad city?

Coming innately with great factors like comfort, wearability and great look, Palazzos pants with kurtas are a prevailing trend now and in Hyderabad, you can see everywhere women wearing them.

10. How Indu’s bride is different from other designer’s brides’? 

During the ancient Mughal and Rajput era, what we used to have are hand spun fabrics incorporated with hand embroidery and today, it is the same royalty we are bringing to our clientele. You don’t find any machine spun material or machine based work in our creations. Every design comes from label Indu is totally handmade and a treasure to keep.

11. What are three wardrobe essentials every woman should own? 

The role of saree is getting wider and wider and it is something every Indian woman should have in her wardrobe. Always try to have a black saree, kanjeevaram red saree and a turmeric yellow one.

12. Would you like to contribute any style tip to our viewers?  

It’s every girl’s dream to look great on her wedding day but someone’s recipe of looking good may not work on you. So, while picking up your ensembles, make sure you will be comfortable in it as comfort is a real big factor that can either make or break your look.




Interview with Fashion Designer Divya Reddy

Getting carried away by her passion to launch heart stealing creations that are powerful enough in evoking relentless dreams in bride’s mind, Divya Reddy’s flip side life is filled up with an emotion to strive for the progress of the handloom weavers. Her collection is almost all about handlooms and the designs are the classic reminders of the rich Indian heritage. What else she love apart from handlooms? there is a lot we’ve curated about this young designer. Have a look!


1. Tell us a little bit about yourself and your work.

Fashion designing is more of a thing that happened to me next after reaching to USA to do my MBA. I was smitten by the education system and the fashion courses offered by New York city propelled me to jump start a career in fashion designing and then I was graduated from The Illinois Institute of Art and New york fashion institute. Later interned with Christian Dior and returned back to India and set up my own label. Though it was western designing I learnt, I switched to the line of designing purely aesthetic Indian wear by applying knowledge I garnered.

2. Share something about your background…

My mother works at crafts council and is an active social worker works for weavers who are not exposed to cities. She brings their stuff and sells for cost-to-cost inorder to help them out. Having come across these aspects, I told myself that I need to support those people who are helping in not letting the art of handlooms die. When you see my creations, 85% of them are handlooms and only 15% wanders out of the handmade clothing.

3. Where do you find your inspiration?

My inspiration lies in the desire of my clientele. Their narration, what they are looking for and how they want to illuminate themselves on their big day with the attire all makes a radical construction of a design and what I do is map all those points precisely and bring their story out through my creations. Also, we access what people like, love and what not enticing them and those that received immense response from people will turn up next time in the ramp, leaving everything behind.

4. What advice do you have for people wanting to switch careers but not sure where to start? 

People with love for their passion ever need to get any tips from the experts as once they dive into their favourite field, their creative juices flow and they start to learn things by themselves. I myself is not a fashion student or a fashion pro, I’m from the business marketing and finance background but landed on to designing with some dire effort and passion towards what I do put me today before you all.

5. Describe your design process from mood boards to procuring fabrics to production.

My designing process don’t flow in a well versed method what all the versatile designers follow. Indeed it’s a complete reverse process. I know I’m more productive at nights and when I’m under pressure. I never know when a design hits my mind and so there is always a pen and paper next to me even while am sleeping and I suddenly wake up and draw my mind on the paper. There after the flow goes on with giving materials to workers to marking, embroidering, stitching, quality check and to photoshoots and to store.

6. How do you poise the aspects functional and style equally?

In most of the cases, what happens is when the attire is functional it may lacks its style and the condition may go in contrast also. To overcome this challenge and balance both functionality and style equally we do customize the attire and turns it wearable. For instance, people like to deck up themselves in the runway collection what they see but in practical it’s not possible to carry them easily and so for the same designs we take away additional frills out and commercialize accordingly.


7. Tell us your experience working with Shilpa Shetty

When I went down to the memory lane of working with Shilpa Shetty, what instantly hits my mind is her way of support. I had no experience in Lakme Fashion Week when I approached Shilpa and was participating for the first time. Saying no to a debutante is not that tough to a star like Shilpa Shetty but she was not, she accepted to walk in my creations and she was my show stopper. “I like Divya’s collection and am going to walk for her, no matter whether she is a prominent designer or not”, this is what Shilpa replied to people those who felt there is no point in walking for a budding fashion designer.

8. What has been your biggest professional success?

If a brand is burgeoning, in the market encompassing intense competition, it is mainly because of two strong energies – workers behind the creations and clients who are wearing those creations and when these two main forces are actively co-coordinating with us and pushing us forefront with their increasing number, it marks my success. Also, Divya Reddy brand employs over 300 workers from various regions and is still counting, which I think is a perfect success that I can enjoy greatly.

9. What are the happening fashion trends in the Hyderabad city?

People living in the Hyderabad city are blessed as our city gives such a flexible climate conditions that we don’t need to follow any norms to wear ensembles according to the season. On the other hand, we have a lot of designers who are introducing their latest creations in a timely manner and so, our city has the luck to wear anything irrespective of being tangled up in the trends meter.

10. How do you balance your professional and personal life?

I’ve a two and half year old totally understanding and matured child Aran with whom am totally able to balance my personal and professional life. I make sure 15 hours of my day is planned with work and atleast 2 hours with my child as he’s my biggest stress-buster and I feel like my day is totally refreshing with him.

11. How Divya Reddy bride is different from other designers’ bride?

A Divya Bride is all smiles and looks happy in the attire she is and has a sense of satisfaction for getting what she always dreamt of having for her big day. It’s about satisfaction and happiness I look for in a bride but not money they pay me.








Interview with fashion designer Sony Reddy

Entertained us as a child artist with movies Shiva, Indrudu Chandrudu and more with her intuitive talent, Sony Reddy now is a designer every lady wants to get wrapped in her creations. She knows how to juggle up colors and carve out a delightful creation, how to keep up the magic of trends on her attire and how to customize clothes according to customers choice. Indeed, there is a lot more to know about designer Sony Reddy.


1. Tell us a little bit about yourself and your work.

With over 350 stage performances as a classical dancer in my childhood, I came close to many people and through acting in movies like Indhrdu Chandhrudu, Shiva, Neku Naku Pellanta, I got into the line of art and creativity and from which I was back as a young designer through creativity and designing skills.

 2. How would you describe your design style? 

I’m into Western wear, ethnic wear and contemporary. Relying on the requirement of the customers I customize designs for them.

3. Since how long you have been designing and what inspired you to enter into this field?

I have been into this field of designing since 8 years. When I was a child my mother used to deck me up in the attire with matching accessories to that tone she was one of my greatest inspirations and I personally took inspiration from me in becoming a designer more.

4. Which things give you inspiration while creating designs?

Fashion designing is a platform that brings different elements in the world together. Under ocean, nature, people and what not, everything gives a dose of inspiration to me to come up with a variety of designs. Also, seasons have a great impact on my creations and ofcourse sewing ideas and thoughts of clients in to the attire is a radical thing.

 5. How do you stay upto date to trends?

My only mantra about trends is “Do not follow a trend, create it”. Chasing latest trends that are prevailing in the market and rushing to put them over may not answer all your queries of looking at your best. Remember the golden rule “Look for something that works for you and go with it”

6. You have designed clothes for celebs. What did you keep in mind while designing for them?

It doesn’t make a great difference when designing for a celebrity over a normal person as I want even a normal person to feel and look like a celeb when they are in my creations. Nonetheless, while creating attire for celebs, I make sure they are in a right fitted ensemble and they are outstanding in a crowd through wearing something different that haven’t been unveiled in the market.

7. Any challenge you are facing in your profession and how you overcome that?

There might not be any field without any challenge and in the ground of fashion designing it’s a wee bit heavy. We experience watching our hardwork getting easily replicated by others. Sometimes it would be someone who promotes our creations on their name. However, growing to a position where others are taking references from my designs flaunts a positive dimension in the plot.

8. Would you like to give any advice for budding fashion designers?

There is no such rule that people who are aspiring to become fashion designers are in a need to wear themselves with fashion designing courses. If you are experiencing those creative vibes within you that may lead you to fashion designing, just go with all your will power. Believe your basic instincts and strive for your dream.

 9. What are some wardrobe essentials every woman should own?

Parties and ceremonies are around the corner no matter which season you are in, to be belle of the ball in the parties with less effort try to get a plain anarkali and complement with designer banaras, ikkat or digital print dupattas for the enthralling feminine look. Make sure you have a black saree in your wardrobe and who said your wardrobe is complete without it?

10. What has been your biggest professional success?

I started as a retailer but I wasn’t able to sever my relation with my creativity, sharpened my pencil and started sketching, honed my designing skills, and since then I’m creating designs and now they are becoming globally famous too. Alongside participating in the fashion shows and offering the best of my talent to celebs all propelled my work towards the way of success.

11. Describe your love for ethnic wear

Ethnic wear carries the heritage of India and holds a whole lot of positive vibe. If I have a choice to choose from designing western or ethnic, I evidently goes with designing ethnic wear. I love designing ethnic wear.

12. Would like to contribute any style tip to our viewers?

All the brides out there, please choose from darker colors rather than going with pastel and cool colors on your big day. Better remember, looking elegant doesn’t means wearing a lot of heavy jewellery, when you are taking care of a heavy attire, make your jewellery stay simple and vice versa.













Interview with fashion designer Raj Agarwal

With fashion dreams all over his mind and entrenched passion to create new trends, Raj Agarwal had joined the department of fashion since many years and has now become a fashion designer with his name known for trending bridal trousseau and heavy lehengas and blouses. Let’s dive into the insight of his life…..


1. Could you please tell us something about yourself?

I always have love for fashion since my childhood and even when I was a kid I couldn’t able take off of my interest towards fashion and the love is keep on growing with me which has made me to complete my graduation in fashion designing at Little Flower college followed by joining Hamstech to further treat my interest towards fashion.

2. Who/what inspired you to come into this field?

Having the textile background, most of my days witnessed the keywords including attire, textile, color combinations and the like a lot and it could be the reason why fashion has entrenched all over my mind and heart. Especially, the impact I got from my mother inspired me to love the subject ‘eternal fashion’. She used to bring together the best color combinations and textures perfectly and was able to churn out new creations every time a customer enters our store.

3. Share something about your background…

Basically, I’m from a textile background. My father is having over 30 years of experience in dealing with fabrics and textiles. On the other side, my mother has immense interest towards creating new designs according to the customer’s choice. She indeed caught the pulse of customers by introducing Dilshuk nagar market some famous mirror and pearls work, which was the prevailing trend of that generation and of-course the all time favorite maggam work.

4. How do you stay up to date regarding the trends?

On the way towards catering to the fashion needs of the people with different types of tastes, we follow a series of principles among which staying up to date with trends is a joyous part. We keep on experimenting with the new designs and fabrics alongside having a perpetual eye on the trends that are stirred up by the greatest designers of the world to make sure we are ready to offer variety of designs according to the customer’s mind.

5. How would you describe your design style?

Most of the designs pertains to Balaji Designers resonates about the architectural style of the Pink city ‘Jaipur’. We observe almost everything in Jaipur including paintings, walls, architecture etc and try our best to keep the soul of the Jaipur in our collection. Alongside, when it comes to pattu and other heavy pattu, pochampally and ikat sarees, it’s conservative to have the floral touch up of mangoes, lotus and the like.

 6. What were the problems you confronted as a budding fashion designer?

Which designs works’ well with which kind of fabrics and whether the total product is in compliance with the trends of the season or not and some similar questions used to throw me down to a lane of confusion and toughness during initial days of my designing. Even though, I gradually started learning things by working vigorously on umpteenth number of experimental designs through which I have strongly secured my fashion designer chair today.

7. An advice you wish had received when you started out as a designer?

When I started my career as a fashion designer, I was reluctant over taking new job opportunities with some reputed designers of the city with a thought that working for other designers may take away time to work on my own designs but the real truth is that working under the guidance of the versatile designers helps us learn the acumen in that field in contrary to wasting many years in the process of self-learning.

8. What has been your biggest professional success?

We have been offering our designs for some eminent personalities of the Hyderabad city and other cities in a consecutive manner. In addition, we recently performed at Hyderabad Wedding Fashion Tour sponsored by Kalamandir in which our collection was reckoned as the best collection.

9. Which aspects of other designers’ collection catch your attention?

We are great admirers of internationally renowned fashion designers like Masaba Gupta, Sabyasachi, Shravan Kumar and others and for those who want their attire to come out with a flavour from their favourite designer designs, we are ready to customize things according to their way. For instance, if a customer wants us to pepper some Masaba prints, we blend that aspect with our own designing formula.

 10. Describe your typical day as a designer

Every day of mine is a roller coaster ride with lots of things bundled up; dealing with wedding clientele, overseeing the work how it’s going for the pre-ordered designs, what has to be designed in the next moment all together fits in my day so tightly but with the compliments I receive from customers, all my daily heck flew away and importantly, while I’m imminent to sleep, I feel so satisfied and tell myself “yeah! I do my profession what I love”.

11. Where do you see yourself after 5 years?

I would like to see myself as one of the best fashion designers for blouses and lehengas in the South Indian market. On this moment, I would like to thank my mother, workers, staff and clientele for supporting me through out and helping me in reaching towards my dream.

12. Would you like to contribute any tip to our viewers/readers

As this season is purely Ramadan, I would like to give a tip accordingly. For men, kurtas with pyjamas and kurtas with sadris and patialas go totally very well. In contrary to the routine, try hooking up with florescent colors like lemon yellow, peach blue and peach orange for that festive yet decent look and when it comes to women, Pakistani and Karachi suits are stirring a lot of buzz, alongside these try the prevailing digital printed sarees to carry elan and class.